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Sales Marketing Manager

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General Overview:

Plans and directs the sales and marketing activities of an organisation.

Tasks Include:

  • sets sales and marketing policy in consultation with other managers
  • plans sales and marketing operations including market research, advertising, promotion, distribution, pricing and selling
  • organises and controls sales activities by setting product mix, geographical sales areas and customer service standards
  • directs merchandising methods and distribution policy by coordinating the work of salespersons or organising agents and distributors
  • controls sales methods and arrangements by setting prices and credit arrangements
  • monitors customer service, invoicing, payments and administration costs
  • plans research work and monitoring of sales and marketing activity to produce reports, give recommendations and formulate changes
  • directs the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products
  • may control related activities such as distribution and transport
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