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Public Relations Officer

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General Overview:

Plans, develops, coordinates and implements programs of information dissemination to create an understanding and a favourable view of an organisation, its products, services and role in the community.

Tasks Include:

  • plans and organises publicity campaigns and assigns tasks to researchers and publicity writers
  • prepares and controls the issue of news and press releases
  • commissions and obtains photographs and other illustrative material
  • appraises and revises material submitted by publicity writers, photographers, illustrators and others
  • selects written material, photographs and illustrations to create favourable publicity
  • undertakes and commissions public opinion research, analyses the findings and plans public relations campaigns
  • organises special exhibitions, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • represents organisations and arranges executive interviews with publicity media
  • attends business, social and other functions to promote the organisation
  • advises executives on the public relations implications of their policies, programs and practices
  • may coordinate and oversee the preparation of staff magazines and other internal communications
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