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Marketing Specialist

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General Overview:

Identifies market opportunities and advises on the development, coordination and implementation of plans for the pricing and promotion of an organisation's products or services.

Tasks Include:

  • supports business growth and development through the preparation and execution of marketing objectives, policies and programs
  • undertakes and commissions market research to identify market opportunities for new and existing products and services
  • evaluates the competitive environment and the positioning of existing products and services relative to their product life cycles
  • advises on all elements of the marketing mix including products and services, pricing, advertising and sales promotion, selling and distribution channels
  • prepares sales and marketing forecasts, assists executives in the preparation of divisional marketing plans, and coordinates marketing plans for overall business
  • coordinates and participates in product development and management, through initial product concept and testing to ongoing monitoring of market success
  • liaises with suppliers, customers and other agencies to ensure the organisation is well informed on changing market conditions and trends
  • may evaluate and promote export opportunities and monitor associated trading conditions
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