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Market Research Analyst

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General Overview:

Determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprise.

Tasks Include:

  • researches potential demand and market characteristics for new products
  • collects and analyses population data and other statistical information
  • reports on the findings of research activities
  • composes advertising campaigns
  • analyses data regarding consumer patterns
  • interprets and predicts current and future consumer trends
  • liaises with clients regarding their information needs
  • isolates particular consumer markets for clients
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