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Copywriter

 
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General Overview:

Designs and composes written material to advertise products or services.

Tasks Include:

  • studies products to establish the principal selling features
  • defines themes, style and length of copy with client
  • develops ideas and concepts in conjunction with the art director to sell products
  • presents ideas and concepts to clients
  • plans and writes text and headlines for brochures and press releases
  • writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
  • may name products, write copy for packaging, and write other sales and promotional material
  • may write scripts for radio and television announcers to provide continuity for broadcasts
 
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