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Advertising Specialist

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General Overview:

Plans, develops, coordinates and implements campaigns to inform the organisation's target market of the merits of purchasing particular products, services and buying from the organisation in general.

Tasks Include:

  • plans, develops and organises advertising policies and campaigns to support sales objectives
  • advises executives and clients on advertising strategies and campaigns to reach target markets, creates consumer awareness and effectively promotes the attributes of products and services
  • gives or takes briefings on the advertising goals for a product or range of products, incorporating instruments such as logos, jingles, packaging, store signs, billboards and sales leaflets
  • coordinates advertising campaign production within time and budget constraints, involving various specialised activities such as artwork, copywriting, media scripting, television and film production and media placement
  • evaluates advertising projects, including quality control and subsequent market reach and sales effectiveness
  • liaises with various participants in the advertising industry to maintain an awareness of relevant developments and trends, and assess their impact on specific products or services
  • contributes to publicity, promotions and public relations activities supporting advertising campaigns
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