Plans and directs the sales and marketing activities of an organisation.

Tasks Include:

• sets sales and marketing policy in consultation with other managers
• plans sales and marketing operations including market research, advertising, promotion, distribution, pricing and selling
• organises and controls sales activities by setting product mix, geographical sales areas and customer service standards
• directs merchandising methods and distribution policy by coordinating the work of salespersons or organising agents and distributors
• controls sales methods and arrangements by setting prices and credit arrangements
• monitors customer service, invoicing, payments and administration costs
• plans research work and monitoring of sales and marketing activity to produce reports, give recommendations and formulate changes
• directs the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products
• may control related activities such as distribution and transport