General Overview:

Plans, develops, coordinates and implements programs of information dissemination to create an understanding and a favourable view of an organisation, its products, services and role in the community.

Tasks Include:

• plans and organises publicity campaigns and assigns tasks to researchers and publicity writers
• prepares and controls the issue of news and press releases
• commissions and obtains photographs and other illustrative material
• appraises and revises material submitted by publicity writers, photographers, illustrators and others
• selects written material, photographs and illustrations to create favourable publicity
• undertakes and commissions public opinion research, analyses the findings and plans public relations campaigns
• organises special exhibitions, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• represents organisations and arranges executive interviews with publicity media
• attends business, social and other functions to promote the organisation
• advises executives on the public relations implications of their policies, programs and practices
• may coordinate and oversee the preparation of staff magazines and other internal communications